In simple terms, influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals who have developed a dedicated social following and are viewed as experts within their market. Over the past 10 years Influencer marketing has grown astronomically due amount of trust many influencers have gained from their followers. Being recommended by an influencer in your field can help propel your brand to new audiences.
Influencer Marketing works across many markets from clothing, sports equipment, holidays and more. Contact us today to see how we can help you develop your very own Influencer Marketing Strategy.
The use of influencers can be a very effective way of giving real traction to your social media marketing. The process involves sourcing individuals who have a respected expert level of knowledge or social influence in their field. The next stage is to correctly brief them to ensure that the endorsements complement your social media strategy.
The collaboration between brands and “online celebrities” is a powerful way to increase brand awareness and drive sales.
There are 5 Key Factors that determine the cost of Influencer Marketing:
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