How to add a link to your Instagram Bio

The Instagram Bio is your opportunity to capture the attention of anyone who is visiting your profile to try and show them you have some personality. All too often, we find that Instagram Bio’s are far too corporate and don’t tell enough of a story about the brand. Instagram should be a place for fun […]

How to set up an Instagram shop

Instagram as a marketing tool is essential to eCommerce businesses, big and small. You can use paid Instagram Advertising to promote your business to more than 500 million Instagram users who are on the platform daily. Still, also, Instagram is exceptionally passionate about e-commerce. In the last 12 months, they have made constant Instagram Shop […]

Why a Social Media Presence Benefits Businesses

As a society, we are hooked on social media. There are 3.499 billion active social media users and on average people have 7.6 different social media accounts. It is important to remember that our collective love of social media is not a bad thing; social media has many benefits.

Creating the Best Visual Content for Instagram

You probably know by now that Instagram is a big deal. A whopping one billion people use it every month, and 500 million people use it every day. Instagram is an asset for businesses as 200 million users visit at least one business account every day. The platform is approaching its 10th anniversary, and the […]

Is Pinterest Included in your Social Media Strategy?

Pinterest’s useful features and it’s growing popularity make it an essential tool that should be utilised in your social media marketing strategy.  During the quarter ending in June, Pinterest boasted 300 million active users a month, a 30% rise compared to the previous quarter. Pinterest users have pinned 175 billion items on 3 billion virtual […]

8 Simple Ways to Increase Engagement on Instagram

The Instagram algorithm changes regularly, so it is crucial to keep up to date with the changes and try new methods to keep up engagement on your company’s account. In this article, we will walk you through some simple ways to increase engagement, expanding your company’s reach on social media! 1. Timing is crucial When […]

IGTV: Creating an Engaging Channel

IGTV is one of Instagram’s most significant developments that has been available since June 2018. It allows users to create and post long-form vertical video content. Until June of last year, the length of videos on Instagram was limited and only available via the “Stories” function. Regular users of the platform can make videos lasting […]